I run a Shopify store in the Danish market and write about the tools that power it — email, analytics, upsells, subscriptions and payments. Started on WordPress. Switched to Shopify. Never looked back.
Growth Strategy
TL;DR Product bundling is one of the most useful ways I’ve found to improve an ecommerce offer without relying on another price cut. A good bundle can increase what a customer buys, make the purchase feel more valuable, move inventory faster and—if the added order value also
Growth Strategy
The goal is not a high ROAS. You can produce an excellent ROAS simply by spending almost nothing. The real question is whether you can scale profitably. And to answer that, you need to understand the economics of the entire business — not just what one ad platform is telling you.
SEO
TL;DR Tiny SEO is the strongest general-purpose pick for most Shopify stores. Smart SEO by Sherpas is the best value alternative at nearly the same price. If you want a free option, SEOLab is the strongest current candidate — though it launched in late 2024 and paid tiers are
Growth Strategy
If I were launching a new Shopify brand today, affiliate marketing would be the first marketing channel I set up. Before Meta. Before Google. That doesn't mean affiliates will necessarily generate more revenue than paid advertising. For most DTC brands, I still see Meta as the primary platform
Growth Strategy
A landing page can look great and still fail to sell. You can spend hours choosing colours, building sections, writing copy, adding icons, and making everything look professional. But none of that matters if the visitor lands on the page and still has the same questions: What is this? Why
Subscriptions
TL;DR Kaching Subscriptions is a clean, well-built Shopify subscription app with flat-fee pricing and no revenue share. I haven't used it personally — I don't sell subscription products — but I run three other Kaching apps on my 7-figure Shopify store and the quality
Shopify Apps
TL;DR Bold Commerce makes a solid suite of Shopify apps covering subscriptions, upsell, bundles, pricing, and more. The three worth serious consideration are Bold Subscriptions (8/10), Bold Upsell (7.5/10), and Bold Bundles (7.5/10). The rest are situational. If you're building out a
Shopify Apps
TL;DR Bold Subscriptions is a mature, full-featured subscription app for Shopify with strong flexibility and Shopify Plus compatibility. It's not the cheapest option and setup takes real effort, but for stores that need serious subscription infrastructure it delivers. If you're just starting out with
Shopify Apps
TI;DR Bold Upsell is a capable upsell and cross-sell app for Shopify with solid trigger logic and a long track record. It works. But at its price point, it's hard to recommend over leaner, more conversion-focused alternatives unless you're already deep in the
Subscriptions
TL;DR: Bold Bundles is a solid Shopify bundle app from Bold Commerce. It helps Shopify merchants create product bundles, collection bundles, mix-and-match offers, volume discounts, quantity breaks, and BOGO-style promotions. That makes it a practical option if you want to increase average order value without creating
Shopify Apps
TL;DR: Kaching Appz makes three of the best Shopify bundle and AOV apps available right now. Easy setup, no store slowdown, and support that consistently outperforms the competition. If you're looking for a bundle app, a post-purchase upsell tool, or a high-converting cart drawer — start
AOV Optimization
TL;DR Kaching Bundles is the best Shopify bundling app I've used. It covers every bundle type that actually moves the needle — quantity breaks, volume discounts across products, gift upsells, and complete-the-bundle offers — and it's the only app in this space where the UI