About me

Hi, I'm Memet

I'm an ecommerce store owner based in Denmark. I am originally a scientist but work with quality assurance as a full-time job. That mindset carries directly into how I evaluate tools, platforms and strategies.

My ecommerce journey

I started out running a WordPress store in late December 2022 and ran it for 20 months. It taught me a lot - mostly about what I didn't want.

I switched to Shopify to open a new store in late 2024 and have been running that for 17 months.

- I haven't looked back since.

If you're serious about ecommerce, you need to be on Shopify. Not because someone told me so, but because I lived the alternative.

So what is this site about?

I won't tell you what's "best" - that's subjective and frankly lazy advice. That all depends on your needs as a business.

What I will tell you is what I found useful and more importantly - why.

Price alone means nothing. The real question is:

"What value does this generate for my business?"

A tool that costs $100/month but generates $1000 in value isn't expensive. A free tool that wastes your time is.

My Promise To You

✅ Honest opinions based on real experience
✅ A value-focused perspective on every tool and platform
✅ Insights from someone who doesn't accept things at face value

Have questions or want to discuss ecommerce? Feel free to reach out.