Growth Strategy
The goal is not a high ROAS. You can produce an excellent ROAS simply by spending almost nothing. The real question is whether you can scale profitably. And to answer that, you need to understand the economics of the entire business — not just what one ad platform is telling you.
Growth Strategy
If I were launching a new Shopify brand today, affiliate marketing would be the first marketing channel I set up. Before Meta. Before Google. That doesn't mean affiliates will necessarily generate more revenue than paid advertising. For most DTC brands, I still see Meta as the primary platform
Growth Strategy
A landing page can look great and still fail to sell. You can spend hours choosing colours, building sections, writing copy, adding icons, and making everything look professional. But none of that matters if the visitor lands on the page and still has the same questions: What is this? Why